At 5:00 yesterday evening, Jamba Juice Incorporated reported first quarter results, announcing a net loss of $7 million or $.13 cents a share. Although the company was not profitable, JMBA is remaining positive stating that it has narrowed its losses from a year ago, $10.2 million or $.19 cents a share. Sales and same store numbers both fell marking a smaller demand for Jamba's product during this quarter.
An interesting question on the call was posed by Greg Mckinley from Dougherty and Co. asking how much of the company's budget would be spent on marketing. The answer was 3% up from 2.6% with a majority of investment in Social Media promotion. JMBA noted that they have 500,000 fans on Facebook and looks to viral marketing to promote their brand. Particularly, Oatmeal Wednesdays for $1 was mentioned which has created online buzz for Jamba and pulled in customers repeatedly. As highlighted in previous articles, Jamba has also begun a licensing initiative in connection with grocery stores which has not been specifically measured just yet.
Currently JMBA is trading at 2.64. After looking at the graph it appears that investors bailed out at the end of yesterday, dropping the stock down to $2.57. In 2010, Jamba's stock has been performing very well under a new marketing campaign, some expansion opportunities and overall increased consumer spending. A key metric for Jamba will be how the new grocery store initiative fairs in the next quarter, if revenue traction is reached by the program, this may lead to further licensing opportunities for Jamba and an entirely new niche for the company to raise its brand loyalty and awareness. 
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